Marketing Situation #4 -
PROTECTING MARKET SHARE

King of the Hill

  • Relentless battle!

  • Requires maintaining Relative Positioning with regard
    to RPQ1s, Brand Equity and Relative Price through
    Leadership in the Marketplace -
    Do not allow a competitor to gain a Competitive Edge

  • Maintain constant emphasis on Product Value Ratings through
    Customer Push Tactics
|Next Situation |

|HOME |